You’ll be scored on the following key areas:
Storytelling
Your brand is what connects to the hearts and minds of your audience. Are you bringing your brand to life through clear and compelling storytelling?
Differentiation
There is a dizzying amount of choice out there, and failure to cut through means fading into obscurity. Are you being creative enough?
Impact
Does your brand matter? The conversations you're a part of and the relationships you build will determine the long-term impact of your business.
I get it – hitting record on your next video campaign is exciting
...but it's frustrating when a lot of hard work delivers lacklustre results.
I got my start in filmmaking with documentary and, a decade later, I still find crafting real and meaningful stories endlessly rewarding.
But the fact is, it's also good for business.
Unfortunately, many brands – big and small – struggle to make an impact with video because of a few key mistakes:
- Lack of message clarity
- Playing it too safe
- Missing out on meaningful conversations
Get these things wrong and it can consign an almost great video to the graveyard of meh.
If you've been there – don't be discouraged! The world wants to hear your story (you just have to tell it well).
This quiz will give you personalised insights to make sure your next video campaign gets the love it deserves.
